Project Examples
Holiday Campaign
Digital Marketing Assistant
Holiday Package
I had the opportunity to contribute to curating the 2023 Holiday Campaign, where I conducted extensive research on marketing strategies and materials. This research provided valuable insights for developing the holiday gift packages, which included our wines.
These gift boxes highlight collaborations with local small businesses, reflecting the community-focused spirit that Dr. Frank Winery strives to cultivate.
This experience underscores my ability to analyze market trends within specific demographics and effectively develop and promote products.
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Email Marketing
Digital Marketing Assistant
Email Campaign
I created multiple marketing emails for winery events and new vintage releases, and I thoroughly enjoyed the creative process involved. Not only did these efforts lead to sold-out events, but they also resulted in a significant increase in wine sales.
These emails showcase my ability to develop marketing materials that deliver tangible results for products and events.
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G.E.T Solar Program
Internship at PA Solar Center
Infographic and Case Study
I had the opportunity to be involved in the planning process for the G.E.T Solar Program, which provides technical assistance and financial guidance to organizations across the commonwealth aiming to harness the benefits of solar energy.
I contributed to the creation of informative infographics that are distributed to companies and communities, helping them understand and navigate the solar program.
Additionally, I was responsible for updating the media toolkit, which included essential materials and information on how to effectively utilize media resources to promote solar energy. This work complemented my role in creating monthly social media outlines.
(Case Study: Some information was taken out due to privacy reasons)
Tik Tok Account
Internship at Williams Auto Group
Viral Tik Tok Account
Against all expectations, my fellow intern and I launched a TikTok account for Williams Auto Group. We skillfully transformed car sales into engaging and entertaining content, and the page has since gone viral, resonating with the TikTok community and amassing millions of views.
Our successful creation of this page highlights the company’s strengths and showcases our amazing staff. This experience demonstrates my ability to curate and market a new platform effectively, reaching a broader audience.
Charity Golf Tournament
Internship at Williams Auto Group
Video Submission
During my summer internship at Williams Auto Group, I successfully organized a charity golf event that raised over $80,000 for local non-profits. My responsibilities encompassed event planning, coordinating with the venue, promoting the event, and managing personnel.
This project highlights my proficiency in event planning and leadership, showcasing my ability to execute a successful, high-impact event.
Critical Media
Analysis
COMM 411
Creative Action Media Project
(The graphics for this project were all created by our group via Canva)
The project aimed to promote media that highlights positive uses of diversity and representation. I chose the film Crazy Rich Asians and created an Instagram reel showcasing its impact on diversity in Western entertainment.
My post, which educates on the importance of media diversity, has received over a million views and 97,000 likes, demonstrating my ability to analyze trends and drive engagement on digital platforms.
Written Assignment
GEOG 301
Capstone Project
(The graphics for this project were all created by our group via Canva)
In this class, we were given a prompt to work in teams and create a 25-year tree canopy plan for Scranton, PA. Our plan addressed Scranton's air quality, the city's aesthetic appeal, and aimed to mitigate the effects of climate change and urban heat island effect by cooling down hardscapes in the city. We focused on collaborating with underserved communities to benefit the city as a whole.
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This semester-long project showcases my critical thinking, planning, and research skills. Furthermore, it highlights my unique perspective on contemporary environmental issues.